Você sabe o que é Cross Merchandising?

A técnica do Cross Merchandising é aquela que tem como finalidade cruzar os produtos no ponto de venda, que tenham entre si uma relação direta de consumo.

Esta técnica foi criada pelas grandes redes de supermercado americana. Pensar em supermercado é a melhor maneira de não esquecer o conceito de Cross Merchandising.

No geral, o Cross Merchandising é uma técnica usada dentro do ponto de venda e, a idéia por trás desta estratégia de exposição é atrair os clientes que já se interessaram por um item específico a comprar itens adicionais que não estão em exposição na mesma área da loja e podem de alguma forma ser utilizados em conjunto com o ítem que ela já escolheu.

Bom, essa é uma das técnicas de exposição de produtos que mais me encanta e, por isso eu fiz um episódio inteiro sobre Cross Merchandising na mini série que tenho no Youtube sobre técnicas de exposição de produtos no ponto de venda.

Para entender mais sobre essa técnica assista o vídeo completo da mini série :

 

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